June 29th, 2015

Partnership for Drug-Free Kids Partners with CafeMom to Educate Mothers about Teen Substance Abuse

New York, NY (June 29, 2015) – For the second consecutive year, CafeMom, the leading digital media company for moms, has teamed up with the Partnership for Drug-Free Kids, a national nonprofit dedicated to reducing substance abuse among adolescents to raise awareness about the dangers of teen substance abuse.

Through this collaboration, CafeMom will feature resources from the Partnership’s Medicine Abuse Project, a multi-year campaign that aims to prevent half a million teens from abusing medicine, and the Marijuana Talk Kit, a comprehensive guide that addresses the new challenges families face with their teens around the topic of marijuana.

The information will be highlighted as part of CafeMom’s “Health and Safety” content series, a donated robust advertising sponsorship and content package to share the Partnership’s valuable research, helpful tools and tips with CafeMom’s highly engaged audience of more than 30 million women.

As teen medicine abuse reaches alarming levels, it is more important than ever for parents to communicate the risks of these drugs. Almost 1 in 4 teens reports abusing or misusing a prescription drug at least once in their lifetime, and 1 in 6 reports doing so within the past year[1]. To address this behavior, the Partnership’s Medicine Abuse Project offers comprehensive steps on how to properly safeguard and dispose of medicines and talk with kids about the dangers of abuse.

Parents also need to be concerned about the shifting marijuana culture. Between marijuana legalization, the normalization in pop culture and new ways of using, it is becoming more complicated for parents to talk with their children about pot. The Partnership’s Marijuana Talk Kit better equips parents to effectively communicate with their teen about this common drug.

“Kids who learn about the risks of drugs from their parents are significantly less likely to use, yet 20 percent of kids aren’t getting that benefit,” said Hilary Baris, Digital Media & Marketing Director, Partnership for Drug-Free Kids. “CafeMom is a terrific partner that allows us to amplify our message and ensure we connect moms to our critical tools and resources. Parents are the most influential people in their child’s life, which is why we are grateful to have the opportunity to connect with CafeMom’s highly active community of moms to share relevant and timely information.”

The “Health and Safety” series is a branded destination that has been customized to resonate with our shared audience of mothers of teens and tweens, and help to drive awareness of the Medicine Abuse Project and Marijuana Talk Kit. The collaboration provides CafeMom with resources from the Partnership and an outlet for discussion. To learn more, please visit http://thestir.cafemom.com/tweens_teens/health_safety

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About the Partnership for Drug-Free Kids 

The Partnership for Drug-Free Kids is dedicated to reducing substance abuse among adolescents by supporting families and engaging with teens. We develop public education campaigns that drive awareness of teen substance abuse, and lead teen-targeted efforts that inspire young people to make positive decisions to stay healthy and avoid drugs and alcohol. On our website, drugfree.org, and through our toll-free helpline (1-855-DRUGFREE), we provide families with direct support and guidance to help them address teen substance abuse. Finally, we build healthy communities, advocating for great access to adolescent treatment and funding for youth prevention programs. As a national nonprofit, we depend on donations from individuals, corporations, foundations and the public sector and are thankful to SAG-AFTRA and the advertising and media industries for their ongoing generosity. We are proud to receive a Four-Star rating from Charity Navigator, America’s largest and most-utilized independent evaluator of charities, as well as a National Accredited Charity Seal from The Better Business Bureau’s Wise Giving Alliance.

About CafeMom

CafeMom is the leading digital media company for moms, dedicated to improving moms’ lives by helping them make better decisions, form genuine connections, and take a deserved break. CafeMom’s family of properties reaches more than 30MM UVs / month, and includesCafeMom.com,MamasLatinas.com,TheStir.com, and BabyNameWizard.com. CafeMom is the leader in developing custom programs for top brands, making it the premier strategic marketing partner to brands that want to win with moms. CafeMom lead investors are Highland Capital Partners and Draper Fisher Jurvetson. The company was founded by Andrew Shue and Michael Sanchez.

http://www.drugfree.org/newsroom/partnership-drug-free-kids-partners-cafemom-educate-mothers-teen-substance-abuse/

 

June 29, 2105

By Kathleen Phalen Tomaselli

Staff Writer

Heroin starts with a seed planted in rich mountain soil.

With the right combination of sun and rain, flowers bloom and the delicately violet, purple and red poppies hidden on small plots in Colombia’s Andes Mountains give birth to one of the world’s most damaging drugs.

And one that in recent years has torn apart Vermont families and communities.

Diaphanous poppy petals surround an interior bulb that holds the tar-like substance used to make heroin in small home-grown Colombian labs.

First, the grower must slice the bulb several times with a curved knife to extract a sticky poppy oil.

“Colombia decided there was more money in heroin from the poppy plants,” said Vermont State Police Detective Lt. John Merrigan, commander of the narcotics investigation unit. “They decided to knock out all their coca plants (grown for cocaine) and start producing heroin.”

From there, the heroin is shipped to Mexican cartels in preparation for distribution to large cities like Chicago, New York and Philadelphia.

“This heroin is three times more effective (than what was previously available),” Merrigan said, explaining that the purity of the drug makes it even more addictive.

“(Many of) Vermont’s opiate addicts started with pills, but it is much easier to get and sell heroin.”

By early 2000, the Department of Justice began noticing an increase in heroin seizures in Vermont, and in a Drug Threat Assessment report from the National Intelligence Center, researchers said that heroin was the biggest threat to the state.

Since that time, there has been a 770 percent increase in opiate treatment in Vermont, said Gov. Peter Shumlin in his 2014 State of the State address. “What started as an Oxycontin and prescription drug addiction has now grown into a full blown heroin crisis.”

Addicts describe their first heroin high with a whispered love, as if reading from scripture or sacred tomes.

And chasing that feeling — though it is never re-captured — becomes a daily and all-consuming occupation.

The initial euphoria transforms into a sickness, and now the addict will do anything for a single $40 dose, which lasts about six hours before the cycle starts again. They will do anything to keep the sweats, chills and diarrhea produced by withdrawal at bay.

“A young man told me that you don’t worry about feeding your kids. You worry about chasing that high,” Shumlin said. “The disease is a relentless, relapsing illness.”

The toll is high for everyone.

Used syringes litter living room floors, parks, sidewalks. Some addicts lose jobs, family, homes. Some go to jail. Some prostitute for drugs.

“Over 20 kids I know died because of a little bit of dope,” Vergennes Police Chief George Merkel said. “A girl cut the tip of her finger off to get pain meds; a young lady was injecting heroin into her neck; a house I went into was so loaded with needles, I wouldn’t take my dog inside; a kid told me his habit cost him $80,000 to $90,000 a year.”

As the state tries to keep pace, arresting drug dealers and treating addicts are primary goals.

Shumlin promised more money for treatment, and from 2014 to 2015, budgeted treatment dollars more than doubled, from $5,254,144 to $13,254,144. The treatment budget for 2016 is $18,179,578.00.

Vermont’s innovative approach to heroin treatment has other states watching. “Vermont is actually the national leader,” said Dr. Thomas Simpatico, chief medical officer and professor of psychiatry, University of Vermont College of Medicine. “Vermont is the nation’s petri dish. If successful, we will have an explainable model.”

Dr. Simpatico is referring to the Hub and Spoke model of treatment created at the college of medicine.

Addicts are evaluated and then treated in the hub, a central clinic that dispenses medication-assisted treatment of methodone or suboxone. These drugs trick the brain into thinking opiates like oxycodone or heroin have been used, and this suppresses the withdrawal symptoms and cravings associated with the drug.

Once stabilized, they can be referred into the spoke, a family physician approved to prescribe suboxone. The catch is, the family physician can only have 30 suboxone patients at one time during the first year. After one year, with special approval, that is expandable to a maximum of 100 patients.

That means some must wait for treatment — and for a heroin addict, if treatment is not immediate, they may never get the help they need.

“We still have a way to go,” said Vermont Deputy Commissioner of Health Barbara Cimaglio. “We still have waiting lists. The hubs are going well, but we need more primary care doctors to help.”

Some question the practice of treating addiction with another form of opiate. But Dr. Simpatico and other treatment professionals say it is like treating any disease with medication.

It’s no different than treating diabetes or heart disease, he said.

Once the addict is stabilized they no longer have to chase that illegal high.

“Studies have shown a precipitous decline in crime,” Simpatico said. “We have to change our thinking from seeing it as a criminal activity punishable by incarceration to clinical activity.”

And others still believe that inpatient detox is critical. Cimaglio says inpatient detox is rarely necessary for heroin withdrawal.

“Many people do not need residential care,” she said. “Detoxing, while unplesant, is not life threatening. Alcohol is a much more serious detox.”

Cimaglio said they follow the American Society of Addiction treatment guidelines, which say that each patient must be assessed and placed into an appropriate level of care. But for the most part, outpatient, medically-assisted treatment is appropriate, she said.

The hub and spoke has been evolving, according to Cimaglio.

“In 2001 we opened our first clinic in Burlington,” she said. “When the problem ramped up, we said let’s work on a whole system. We identified gaps in places like Rutland and then we developed a statewide network.”

Cimaglio said they are in the process of collecting data about success of patients. “The preliminary analysis is showing good results,” she said. “They are sticking with treatment and we are seeing positive results. They are using less ER services.”

As of April 2015, more than 2,504 people were in treatment in the hubs, up from 1,704 in January 2014.

West Ridge Center for Addiction Recovery in Rutland, which opened in November 2013, is treating nearly 425 patients.

BAART Behavioral Health Services, with locations in Newport and St. Johnsbury, opened in January and is treating 516 patients.

Central Vermont Addiction Medicine/BAART in Berlin now has 307 patients.

Brattleboro Retreat opened in July 2013 and has 506 patients.

The Howard Center and Chittenden Clinic in Burlington and South Burlington have 902 patients.

“I would say that like most other communities in Vermont and across the country, opiate abuse continues to be a genuine concern in Rutland City,” Rutland City Police Acting Chief David Covell said. “Although no community will ever be able to totally stop opiate abuse, our goal is to approach the issue from every angle so those who sell drugs are arrested and held accountable and those battling with addiction get treatment to improve lives and reduce demand.”

kathleen.phalentomaselli@rutlandherald.com

http://www.rutlandherald.com/article/20150629/NEWS01/706299961/1002